My portfolio is a proposal of a crossover FENTY X Jeff Koons 2020 womenswear resort collection, expressing what stunning futuristic bad girls looks like. In this paper, two brands and one artist will be specifically analyzed, including brand FENTY, crossover Fenty X PUMA, brand GUCCI and artist Jeff Koons. Rococo, Haute Street style and Laser Gloss will be contained and proved having commercial value respectively in GUCCI, FENTY and Jeff Koons case study in paper.